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Zellers is the leading national chain of discount department stores. It targets the budget-minded customer with the assurance of the lowest price. Excellent values are offered in both national and private brand merchandise and these are communicated aggressively with frequent advertising in both print and electronic media. Zellers is further distinguished by Hbc Rewards, its customer loyalty rewards program. Zellers is successful in its competitive retail segment by operating with a low expense rate.
Phone: 519-969-7666
www.hbc.com/zellers/
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